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UXI Live 2011

Tel Aviv image -- UXI Live Day 2

Day 2 of UXI Live 2011 was a day of talks in Tel Aviv’s Kfar Maccabiah. Four morning keynotes and one closing keynote were the wholesome bread around the tasty meat of the four-track afternoon talks.

Design Principles: The Philosophy of UX—Whitney Hess

Whitney Hess

Whitney started out her talk by explaining that UX is establishing a philosophy about how you treat people (just as visual design is establishing a philosophy about making an impact). And just as visual design has principles (contrast, emphasis, variety, balance, and so on), so user experience design has principles.

She went on to lay out her ten principles of UX design. They are in the slides below, so I won’t waste space by repeating them here.

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